A short video interview with Edoardo Freddi on 2020-2021 trends, potential markets and winning strategies.
In the Winenews interview, Edoardo Freddi explains the importance of always creating ad hoc projects to enhance a specific product or to conquer a specific market. He believes speed is another key factor to the success of his business.
Our CEO also reports the main market trends in his interview. “China has restarted well, the rest of Asia is growing steadily, the US will restart but not in a hurry in 2021“.
Then Edoardo Freddi suggested which markets will be developed in the future: Eastern Europe and Africa. The first one is an area that will surely be explored in the short term while the second one will take more time, about five or ten years. The African market, in particular, will focus mainly on red wines and sweet wines.
The challenges are many but there are some strategies that can be useful, according to our CEO, as multi-channel and precise sales management.