In recent days, our CEO returned to his university, Bocconi, no longer as a student but as a guest. Edoardo introduced his company to the students of the Master in Food and Beverage Management, explaining to them what it means to be an export manager in the wine sector. During the meeting he talked about the international wine market, its main characteristics, what are the main difficulties of a dynamic and constantly evolving work like Edoardo’s one.
Our CEO, then, to show students practical examples of his work, spoke about Zai Urban Winery, one of his latest projects. He explained to them how important it is to catch the small signals coming from the various wine markets and develop ad hoc projects, as in this case. Eco-sustainable and low alcohol content canned wine in a few years will record a dizzying increase all over the world (in some countries such as the USA and the UK this phenomenon is already depopulating).
During the meeting, Edoardo also wanted to tell about his educational experience at Bocconi. He explained how useful it was both on a personal and professional level to attend the master and then he wanted to give some advice to the guys. The students, in turn, asked our CEO some questions, in order to develop an interesting dialogue with him and learn everything about the food and beverage sector in the best possible way.
With this article, we once again take the opportunity to thank Dr. Veronesi and all the staff for inviting us and giving us the opportunity to present our company.