Newco Zai is about to launch low-alcohol organic wines in recyclable cans on the market: the story is on the most important newspaper of Italy.
“At the first taste, the mistrust was all there and even a little prejudice. But the news must be tried”.
Despite the initial distrust of trying an innovative product, the Corriere della Sera journalist praises the new product of the company Zai. “And Zai’s line of canned wines stands out for its care and vision”.
There are six wines produced by the company: Garganega, Corvina, Glera, Merlot and Cabernet, Pinot Grigio and Moscato; all organic and with the IGT denomination. “The idea of producing organic wines with a low alcohol content, intended for young consumers and especially abroad, came to the five partners a few years ago“. For the packaging, in fact, several animated characters were invented, each corresponding to a wine.
Zai’s innovation is also found in packaging: cans and cartons are recyclable. A very specific choice of sustainability and environmental impact that is the basis of the whole project.