The interview with Edoardo Freddi revealed the main trends in the Asian and US markets and those to watch in 2022.
“Full-bodied reds and sweet, low-alcohol Moscato wines in China, Primitivo di Manduria and Amarone della Valpolicella in Vietnam, historic Tuscan and Piedmontese appellations and natural wines in Japan, and reasonably priced spirits in India”.
In the interview with Edoardo Freddi, much was said about the Asian wine market. This is usually considered as a small country with one or two preferences, but this is not the case. In fact, Asia is made up of several wine markets with different characteristics. In China, there is a preference for full-bodied red wines and sweet, low-alcohol Muscat wines. In Japan, there is a particular interest in traditional Italian wines and historic crus, such as Piedmont and Tuscany, and also in natural wines. Consumers in Vietnam, on the other hand, prefer Apulian wines such as Primitivo di Manduria with very heavy bottles, a symbol of value, and wines from Valpolicella.
Our CEO then talked about preferences in the United States, an extremely important market for Italian wines. “The southern states, such as Florida, are inclined to consume sweet wines and Moscato, which in the flavoured version are indeed among the best-selling products in the US. States further north, such as Oregon and the state of Washington or New York, love more intellectual wines such as orange wines, or hyper-macerated white wines”.
In the interview, Edoardo also suggests trends to watch out for in 2022: a strong focus on packaging, sustainable wines (especially in the Nordic countries and Italy) and premium and super premium wines.
The full Horeca News article is available here.