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THE WORLDWIDE BULK WINE MARKET

A general overview on the trends of the last months of bulk wine.

Great Britain collapses on the world market for bulk wine, the USA grows, Germany commands”.

 Since the beginning of the year, the bulk wine segment has undergone major changes, primarily with regard to UK trends. If in 2020 there was a growth of this type of wine in view of Brexit and any import duties, in the first quarter of 2021 imports decreased by 14.2% in volume and 18.7% in value. Despite this collapse, Great Britain remains the top importing country in terms of value, with a turnover of 159.6 million euros.

The United States, unlike the United Kingdom, saw positive trends in both volume and value. They imported 11.2% more wine in bulk, about 14 million liters more, and recorded the greatest growth in absolute terms, +18.7% for a total value of 132.8 million euros.

“In terms of volumes, the world market for bulk wine is still dominated by Germany which, in the first four months of 2021, imported 258 million liters (+1%), while France, in second place with 144 million liters, it saw a drop in the same period of -14.5%, equal to 25 million liters less”. Although the trend is negative, down by 3.9%, Germany is in second place in terms of value, with an overall share of 154 million euros.

In these first months of 2021, positive trends were also recorded for Australia, which went from ninth to fifth in the world bulk wine market in terms of value. This has seen, in fact, an increase of +32% in value, reaching 32.8 million euros; and a +29.7% increase in volume.

Portugal (+21.4%) and Italy (+58.4%), both producing countries, consolidated themselves as the fifth and sixth world importer in terms of volume, with a much worse performance in terms of value: -15, 7% for Italy and -4.3% for Portugal, because the increase in volumes is linked to Spanish bulk wine, which has achieved a very low average price”.

A country not to be underestimated but to be taken into strong consideration is the Ivory Coast, which has recorded significant growth both in terms of value and volume: +62% and +83%. Within the top 20 world import markets, the Ivory Coast is the player that has increased its imports the most.

Russia is no longer among the top 20 world markets, slipping to 31st place, with just 1.66 million liters, after a 90% collapse, due to the new wine law passed by Moscow and in force from mid-2020, which limits purchases of bulk wines from abroad“.

The complete Wine News article is available here.

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